1. Introduction

Welcome to Ski Armadillo Ltd.’s (“we,” “us,” “our”) Privacy Policy. We are committed to safeguarding the privacy and security of your personal information. This policy explains how we collect, use, share, and protect your personal data when you interact with us online or offline.

2. Who We Are

• Company Name: Ski Armadillo Ltd.
• Registered Address: [Insert your registered address]
• Contact Email: info@skiarmadillo.com
• Company Number: 06944745

We act as a Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 in respect of any personal data we process about you.

3. What Personal Data We Collect

Depending on your interactions with us, we may collect:

1. Identity & Contact Details: Name, address, email, phone number, date of birth, passport details (if relevant for booking).
2. Booking & Transaction Data: Payment details (card/bank information), booking history, travel preferences (e.g., dietary requirements).
3. Marketing Preferences: Preferences for receiving promotional emails, newsletters, or offers.
4. Technical Data: IP address, browser type, device information, and browsing history (collected via cookies or similar technologies).
5. Communications: Emails, phone calls, or other messages you send us, including feedback and complaints.

In some cases, we may request special category data (e.g., information about health or dietary needs) if it is essential to deliver our services and you have provided consent (e.g., allergies or accessibility requirements).

4. How We Collect Personal Data

We collect personal data from multiple sources:
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• Direct Interactions: When you submit a booking form, fill out a contact form, email us, or speak to us by phone.
• Automated Technologies: When you browse our website, some data (e.g. IP address, device information) is collected automatically using cookies or similar tools. Please refer to our Cookies Policy for more details.
• Third Parties: We may receive personal data about you from:
  
  • Travel agents or booking platforms (e.g. if you book through a third-party website).
  • Payment service providers processing transactions on our behalf.
  • Marketing or advertising partners.

5. How We Use Your Personal Data

We will only use your personal data in accordance with applicable laws. Common uses include:

1. Fulfilling Bookings & Providing Services
   
   • To process your reservation, manage payments, arrange accommodation or additional services (e.g., ski passes, lessons, transfers).
2. Communication & Customer Support
   
   • To respond to queries, provide customer support, and notify you about changes to our services or policies.
3. Marketing & Promotional Materials
   
   • If you have opted in, to send you newsletters or promotional offers. You can unsubscribe at any time by clicking “unsubscribe” or contacting us.
4. Legal & Regulatory Compliance
   
   • To comply with relevant laws, regulations, or court orders.
5. Website Improvement & Analytics
   
   • To analyse website usage, troubleshoot technical issues, and enhance user experience.

6. Legal Basis for Processing

Under the UK GDPR, we rely on one or more of the following legal bases:

• Performance of a Contract: When processing your data to fulfil a booking or provide requested services.
• Consent: Where you have explicitly given consent (e.g., for receiving marketing emails or processing special category data like health information).
• Legitimate Interests: For business-related activities (e.g., improvement of services, fraud prevention, or direct marketing where consent is not required) balanced against your rights and interests.
• Legal Obligation: Where processing is necessary for compliance with a legal or regulatory obligation (e.g., accounting or tax requirements).

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7. How We Share Your Personal Data

We may share your personal data with:

1. Service Providers & Partners
   
   • Third-party suppliers, such as ski schools, airport transfer providers, catering or concierge services, or online booking platforms that help us deliver our services.
2. Payment Processors
   
   • Banks or payment gateways to manage transactions securely.
3. Professional Advisors
   
   • Lawyers, accountants, or auditors for business or legal compliance.
4. Government & Law Enforcement
   
   • If required to comply with legal obligations, court orders, or in response to lawful requests.
5. Business Transfers
   
   • In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

8. International Data Transfers

We primarily store and process data within the UK or the European Economic Area (EEA). However, if it becomes necessary to transfer your data outside these regions (e.g., if a supplier is located abroad), we will ensure that:

• The country or recipient is subject to an adequacy decision by the UK or European Commission, or

We implement appropriate safeguards (e.g., Standard Contractual Clauses) to protect your personal data.

9. Data Retention

We retain your personal data:

• Only as long as necessary to fulfil the purposes outlined in this policy (e.g., completing a booking or providing customer service).
• To satisfy legal, accounting, or reporting obligations (e.g., tax regulations).
• Typically, booking and transaction data are retained for up to 7 years (or as legally required), while marketing consents are retained until you opt out.

10. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure servers and data encryption (where practical).
• Access controls ensuring that only authorised personnel can access your data.
• Staff training to handle personal data responsibly.

However, no method of data transmission or storage is entirely secure. We cannot guarantee absolute security but strive to follow best practices.

11. Your Rights

Under the UK GDPR and Data Protection Act 2018, you have certain rights regarding your personal data, including:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Have incomplete or inaccurate data corrected.
• Right to Erasure (“Right to be Forgotten”): In certain cases, you can ask us to delete your data.
• Right to Restrict Processing: Temporarily limit how we use your data.
• Right to Data Portability: Receive your data in a structured, commonly used format.
• Right to Object: Object to processing that is based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Any time, if our processing is based on your consent.
• Right Not to Be Subject to Automated Decision-Making: Including profiling, where it significantly affects you.

To exercise any of these rights, or if you have questions, please contact us at info@skiarmadillo.com. We will respond to valid requests within one month (or inform you if an extension is needed).If you are dissatisfied with our handling of your request or believe we are processing your data unlawfully, you also have the right to complain to the Information Commissioner’s Office (ICO) in the UK or your local data protection authority.

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12. Links to Third-Party Websites

Our Site may include links to external websites. We are not responsible for the content, privacy practices, or security of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Use of Cookies

We use cookies to enhance your experience and analyse site usage. For more detailed information about how we use cookies, please refer to our separate Cookies Policy.

14. Children’s Privacy

Our services are not typically directed at individuals under the age of 16. We do not knowingly collect personal data from children without parental consent. If you believe we have collected data about a child without proper consent, please contact us, and we will take steps to delete the information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations or legal requirements. The “Last Updated” date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically to stay informed of any updates..

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can reach us at:

Ski Armadillo Ltd.
Email: info@skiarmadillo.com

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End of Privacy Policy

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Cookies Policy

Last Updated: 30-Jan 2025

1. Introduction

This Cookies Policy explains what cookies are, why and how we use them, and how you can manage your preferences. By continuing to browse our website (the “Site”), you consent to our use of cookies in accordance with this policy, unless you have adjusted your browser settings to refuse cookies.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites function properly, enhance user experience, and provide website operators with information about how visitors interact with the site.

3. Types of Cookies We Use

We may use the following categories of cookies:

1. Strictly Necessary Cookies
   
   • These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you (e.g., logging in, adding items to a shopping cart, or filling in forms).
   • If you block these cookies via your browser settings, some parts of the site may not work.
2. Performance (Analytics) Cookies
   
   • These cookies collect information about how visitors use our Site (e.g., which pages are visited most often, error messages, or usage statistics).
   • The data is aggregated and anonymised, helping us improve how the Site works.
3. Functionality Cookies
   
   • These cookies allow the Site to remember choices you make (e.g., your username, language, or region) and provide enhanced, more personalised features.
   • They may be set by us or by third-party providers whose services we have added to our Site. Blocking these may affect some of the Site’s functionality.
4. Targeting / Advertising Cookies
   
   • These cookies record your visit to our Site, the pages you visit, and the links you follow, as well as your browsing activity on other sites.
   • They help us and our advertising partners to show you relevant ads and measure the effectiveness of advertising campaigns. You can opt out of some of these cookies by managing your browser settings or using third-party opt-out tools (see Section 7 below).

4. Third-Party CookiesWe may use third-party service providers (e.g., Google Analytics, Facebook Pixel) to help us:

• Analyse website traffic and usage.
• Track the performance and effectiveness of our marketing campaigns.
• Display ads relevant to your interests.

These providers may set their own cookies, which they control. We encourage you to review the privacy and cookie policies of these third parties for details about how they use your data.Examples of third-party services we may use include:

• Google Analytics: Collects anonymised data on how users interact with our Site (e.g., pages visited, time spent). You can learn more or opt out via: https://tools.google.com/dlpage/gaoptout
• Facebook Pixel: Helps us track conversions from Facebook ads, optimise ads, and build audiences for future ad campaigns. To learn more or adjust your preferences, visit https://www.facebook.com/policies/cookies/.

5. How Long Do Cookies Last?

• Session Cookies: These cookies are temporary and remain on your device only until you leave our Site or close your browser.
• Persistent Cookies: These cookies remain on your device for a set period specified in the cookie (e.g., 30 days, 6 months) or until you manually delete them. They help us recognise you as a returning visitor, so we can tailor your experience.

6. How We Obtain Your Consent

‍Where legally required, we will obtain your consent to place cookies on your device, except for those strictly necessary for the operation of our Site. You can manage your cookie preferences at any time by adjusting your browser settings or using the links provided in our cookie banner or settings tool (if implemented).

‍7. Managing or Disabling Cookies

‍Most browsers allow you to refuse cookies or delete them after they have been set. To do this, follow your browser’s instructions (usually located under “Help,” “Tools,” or “Edit”). You can also visit www.allaboutcookies.org for more information about managing cookies across various browsers.

• Blocking all cookies may limit your access to certain features of our Site.
• You can also opt out of certain third-party advertising cookies through:
  
  • The Network Advertising Initiative (NAI) opt-out page: https://optout.networkadvertising.org/
  • The Digital Advertising Alliance (DAA) opt-out page: https://optout.aboutads.info/
  • The Your Online Choices website (for EU users): https://www.youronlinechoices.eu/

Please note that opting out of advertising cookies does not mean you will see fewer ads; rather, it means the ads you see may be less relevant to you

8. Changes to This Cookies Policy

‍We may update this Cookies Policy from time to time to reflect changes in technology, data protection regulations, or our operations. The “Last Updated” date at the top of this page indicates when the policy was most recently revised. We encourage you to periodically review this page for the latest information on our cookie practices.

‍9. Contact Us

‍If you have any questions, concerns, or requests regarding our use of cookies, please contact us at:

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‍Ski Armadillo Ltd.
Email: info@skiarmadillo.com

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